AUC was formed in 2010 and was initially focused on information technologies such as database design and networking systems with undertones of relationship marketing.
Quite a reverse in thinking just a year later, the reason being as I more looked into database applications for businesses the more I realised that creating data gathering systems had little benefit if there were issues to deal with current systems or proper processes to handle the new systems.
This required a restructuring of the AUC's direction and required much more out of myself to be able to meet these goals. So I decided to focus the services mainly on my marketing skills and where needed suggest information technology applications.
I wanted people to be comfortable asking for assistance like my colleagues and friends were when they needed my insight. I also have the aspiration of growing this company into more than just myself, so with some brainstorming with some friends, the name ASK Us Consultants was chosen.
The tag line "if you are going to ask, why not ASK Us" was a nice way of having a personal open approach to the business style. There is no harm is asking for help and I wanted that to be understood to all our potential clients.
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