History behind the Name Part 1

This is the first of what I hope to be of many publications of AUC. If you haven't been to my website, AUC stands for Ask Us Consultants, a Trinidad-based consultancy with a focus on Relationship Marketing and its intricacies within the world or business and information technology. 

Simply put, its about helping you better understand your clients and applying that information to successful campaigns and business processes. 

This company started off as an idea, with the dream of becoming one of the regions well-known and well-established marketing consultancy firms. I've even  had dreams of it becoming even an institution for learning about effective marketing and customer service; let's see what happens in 5 years.

This idea came into being after working two years within a company that major strength was in its customer service. What I realised was that simple things that we do with our clients and customers have trickle down effects in how they perceive us and how it affects the relationship when problems arise.

Added, by providing exceptional service from the beginning of any new relationship and providing following up and follow through on transactions helps reduce the possibility of errors in their orders or the customers having a poor experience. 

Those two years were not my first in the service field, from my first job as a clerical officer in the insurance industry to then has always been about meeting the needs of the customer. I've been given letters, gifts, even poems from some of my customers about the extra distance I've gone to meet their needs.  

Seeing the low degree of quality customer service within Trinidad is what inspired me to share my growing knowledge and experiences by forming this company, Ask Us Consultants. I want every company no matter size, industry or clientèle, to be the best the can be through the service that they offer.

As a personal objective, I want the stigma of "no such thing as Customer Service in Trinidad" to be none existent. Quite a tall order for one person, but with progression comes growth. I am hopeful my full dream will become reality.